The creative process and the experience of making is personal to each of us; it generates meaning in different ways. This hybrid research project and social business initiative (S jo) explores the potential of creative agency through hand weave and needlework, and the social relationship created between contemporary and traditional indigenous craft makers. The project works with three rural craft communities in Sindh, Pakistan. The founder of the project and S jo, Seher Mirza, will discuss her journey with the main group of women that led to unique jewellery created from the collaboration of their design and craft skills. This small opportunity of creative expression steered the women’s confidence to transform aspects of their social lives.